Write-Brained
Emotionally attuned. Culturally immersed.
From top brands to startups, whole sites to headlines, my experience encompasses a broad range of marketing channels, industries, and business verticals.
I've helped build brands, exponentially expand market reach, and realize ambitious revenue goals with a fundamental approach:
Copy that connects with consumers is not just business—it's personal.
Great copy has to be real, relevant, and
relatable.
It
should be analytics-enabled yet human-centric.
Emotion is the difference between copy that’s full of bull—and copy that’s impactful.
Consumers can't be reduced to a spreadsheet.
They think, feel, cry, laugh, hope, dream—and respond to copy that relates to their needs, both practical and emotional.
Copy must be multiculturally informed—ignorance is miss.
Great brands get all this—closed-minded, small-hearted marketers, not so much.