Write-Brained

Emotionally attuned. Culturally immersed.

From top brands to startups, whole sites to headlines, my experience encompasses a broad range of marketing channels, industries, and business verticals. 

I've helped build brands, exponentially expand market reach, and realize ambitious revenue goals with a fundamental approach:

  • Copy that connects with consumers is not just business—it's personal.

  • Great copy has to be real, relevant, and relatable.

  • It should be analytics-enabled yet human-centric.

  • Emotion is the difference between copy that’s full of bull—and copy that’s impactful.

  • Consumers can't be reduced to a spreadsheet. 

  • They think, feel, cry, laugh, hope, dream—and respond to copy that relates to their needs, both practical and emotional.

  • Copy must be multiculturally informed—ignorance is miss.

  • Great brands get all this—closed-minded, small-hearted marketers, not so much.



"Joe is a great idea guy, with a knack for campaign concepts and
the pitch-perfect turn of phrase. He inspires creativity and brings
out the best in others."

—Joon Park, Senior Web Designer, Conair LLC


Brand Powerhouses

Just a few of the world-class brands I've been privileged to work with. 


Elevate with Emotion

70% of purchase decisions are based on emotion, including brand
preference, compared with 30% based on rational factors. —Gallup


"B2B actually stands for 'Bringing the Banter’, with humorous content driving a 65% increase in engagement rates and, no joke, higher lead gen form fill rates."

LinkedIn Marketing Collective