Write-Brained

Emotionally attuned. Culturally immersed.

From top brands to startups, whole sites to headlines, my experience encompasses a broad range of marketing channels, industries, and business verticals. 

I've helped build brands, exponentially expand market reach, and realize ambitious revenue goals with a fundamental approach:

• Copy that connects with consumers is not just business—it's personal.

• Great copy has to be real, relevant, and relatable.

• It should be analytics-enabled yet human-centric.

• Emotion is the difference between copy that’s full of bull—and copy that’s impactful.

• Consumers can't be reduced to a spreadsheet. 

• They think, feel, cry, laugh, hope, dream—and respond to copy that relates to their needs, both practical and emotional.

• Copy must be multiculturally informed—ignorance is miss.

• Great brands get all this—closed-minded, small-hearted marketers, not so much.